“What Do Birds and Beef Have In Common?” TED Talk

Grassland birds are some of the most imperiled in the world. In fact, the latest science shows a 53 percent reduction in grassland bird populations since 1970—that’s more than 720 million birds. With an estimated 90 percent of North America’s grasslands owned or managed by ranchers, Johnson realized that farmers and consumers can be a part of the solution to this bird crisis.